Advertising

Definition

Performance advertising management across Google, Meta, and TikTok channels.

Expertise

Campaign architecture, creative optimization, analytics instrumentation, and budget management.

Use

Brands seeking coordinated demand capture and generation across paid acquisition platforms.

Description

Google Ads

• Capture high-intent demand with keyword-driven search campaigns and conversion-focused landing experiences.
• Extend reach using display, shopping, and video inventory tuned to your funnel.
• Apply rigorous bidding, budgeting, and measurement so spend follows proven performance.

Meta Ads

• Pair standout creative with demographic, interest, and lookalike targeting to build awareness and drive action.
• Run structured experiments on messaging, formats, and audiences to discover the most efficient paths to conversion.
• Retarget site visitors or engaged followers to move them toward purchase or signup goals.

TikTok Ads

• Produce native-feeling short-form creative, then test hooks, CTAs, and sound to match current trends.
• Use TikTok's audience and event tools to reach communities that respond to discovery-led storytelling.
• Translate performance insights into rapid creative refreshes that keep campaigns efficient.

Integrated optimization

• Combine Google, Meta, and TikTok insights to choreograph the full customer journey.
• Align analytics, attribution, and reporting so stakeholders understand return on every channel.
• Reinvest budgets dynamically based on verified results and upcoming campaign opportunities.

What we can customize

• Search, display, shopping, and video campaign management on Google Ads
• Creative development and audience building for Meta placements
• TikTok ad production, testing, and trend-aligned optimization
• Cross-platform remarketing programs that nurture prospects
• Continuous measurement, reporting, and budget reallocation

We collaborate with your stakeholders to scope deliverables, integrations, and success metrics so the program ships exactly how you operate.